Knock Knock – Who’s there… Me – Am the Lazy Entrepreneur You: Oh, that’s you, welcome back You: So what’s happening… Me: All good. Currently working on some pretty interesting projects… Me: But today I have come to tell you the story of Shakes and Mocktails You: Okay, I am getting thirsty to hear it […]
Utterly, Butterly, Delicious
This brand needs no introduction!!! The brand that represents the essence of India and is deeply ingrained in the hearts of its people, with its name originating from the Sanskrit word ‘Amulya,’ symbolizing priceless value. Yes, it’s none other than “Amul!!! Started as a cooperative movement, helmed by the great visionary Dr Kurian, the Amul […]
The Lazy Entrepreneur (Part 3 – Cheese and Mayo)
The greatest risk is to not take one… The year 2013… Place: Ahmedabad, The land of Cheese and Mayo; The malware which was residing in my brain ignited itself and I took the challenge… I knew it was a life changing decision that I was taking and that too, against all odds… But I went […]
The Lazy Entrepreneur (Part 2 – The Silent Killer)
You: Knock Knock Me: Yes You: Are you there, the lazy Entrepreneur Me: Yes, I am there. You: What does silent killer mean?. Whom did you kill. Me: Ok. Let me continue my story. You will know then… In the year 2006. I started my new innings at a design agency which was Better and […]
The Lazy Entrepreneur (Part 1 – Vibz)
Me: Knock knock You: Whose there… Me: Hey I am an entrepreneur, Lazy Entrepreneur. You : Lazy Entrepreneur??? Yes you heard it right. I am an Entrepreneur but, a lazy one. As lazy as can be and have worked with many of them all along my professional career. To understand how an entrepreneur can be […]